written by
Harry Prewitt

Making a Business Pitch – How to Attract Investors

Business 2 min read

How many businesses are unable to launch because they just don’t have the necessary funding? You don’t exactly need money in order to start a business; there are others who can fund and finance your company. However, what you do need is charisma and confidence in your ability. When you first approach an investor or a venture capitalist, you will need to explain your business to them. Making a business pitch is not easy. Reputable companies like Max Funding have considerable experience in listening to business pitches, so it’s important that you bring something new to the table. Max Funding was founded by a group of investors in 2008 and is regarded as one of the most reliable financial services company in the industry. Here are a few ways to improve your business pitch.

The Stories

One of the things I've always seen is that every charismatic and persuasive person is a good storyteller. The best sellers are always, without exception, great storytellers. A good story can help keep investors hooked and make them feel personal about your company, which could eventually work in your favor. A good story requires time and effort, but most importantly, you need to be truthful. Anything can be spun around in a bit of style as long as you are able to develop this skill.

The Test

Many people believe that in order to sell their business to an investor, they will need to provide them with comprehensive details about the company. While that is true to an extent, you need to understand that it’s not the only thing. Investors aren’t concerned with only facts and figures, they are also interested in the person running the business. Think of the investor as a customer that you are selling your business to. How can you keep them interested? When you explain something of what the product is going to do for the investor, it is best to demonstrate it in the first person. If you have a prototype product available, take it with you so that you can show it to the investors. It is not the same to talk about the speed and power of a car as it is to experience it. In Apple stores you can freely touch and try their products, it is not necessary for anyone to sell you anything, you are already experiencing it and convincing yourself. Use that same analogy when approaching an investor.

Product Knowledge

It is an essential condition that you have an intimate knowledge about the product that you are selling, and the nature of industry that you are working in. The investors are going to ask you a ton of different questions before making their decision. Not only that, but you are going to have to consult with their legal team as well. As you can imagine, you will need to have deep knowledge about your products. If you don’t, you’ll be left dumbfounded on stage and obviously miss out.